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A Risk-Benefit Perspective on Early Customer Integration
Christoph Kausch
Verlag Physica-Verlag, 2007
ISBN 9783790819625 , 244 Seiten
Format PDF, OL
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Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.
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