Chief No Officer - Confessions of an Unconventional Entrepreneur

What would happen if you forbade everyone in your company from ever saying 'no,' to a customer? What if you posted your contact information on the company's public website and required all of your executives and department managers to do the same? What if you turned cash planning from a financial exercise into an operational priority where the VP of Finance was the last to weigh in? What if you paid your customers to read your advertisements? What would happen if you took a huge pay cut rather than lay off employees? In The Chief No Officer Bendrix Bailey explains what happened with each of the perplexing questions above, and more. Each chapter will surprise you with an unconventional response to a common business problem.