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Who Stole My Customer?? - Winning Strategies for Creating and Sustaining Customer Loyalty

Who Stole My Customer?? - Winning Strategies for Creating and Sustaining Customer Loyalty

von: Harvey Thompson

Pearson Education, 2014

ISBN: 9780133990430

Format: ePUB

Kopierschutz: DRM

Windows PC,Mac OSX geeignet für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's Apple iPod touch, iPhone und Android Smartphones

Preis: 55,59 EUR

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Who Stole My Customer?? - Winning Strategies for Creating and Sustaining Customer Loyalty


 

Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! Harvey Thompsons Who Stole My Customer?? is the worlds definitive guide to rebuilding customer loyalty: must-reading in C-Suites and top business schools worldwide. Thats no surprise: for decades, Thompson has been the go-to expert for CxOs seeking to optimize their customer growth and retention strategies. Now, in this extensively updated Second Edition, Thompson sharpens his focus on two of the most crucial strategic challenges identified by 1,300+ current CEOs: strengthening customer relationships and promoting innovation. Drawing on his immense enterprise experience, Thompson helps you overcome fundamental corporate culture issues that impede both relationship-building and innovation. Next, he demonstrates how to construct customer-driven business models and management systems that improve retention by systematically involving customers in co-innovation around goals and visions they help define. Who Stole My Customer?? Second Edition helps you identify up-to-the-minute answers to the classic ",tough questions", surrounding loyalty: Whos stealing my customers? Why is it happening? How can I stop it? How can I win back lost customers? Youll discover new ways to view business processes through customers eyes identify todays real drivers of loyalty tightly focus relationship investments for maximum value rebuild touch points around customers current and future needs. Throughout, updated questions help you apply Thompsons techniques in your competitive environment. Thompsons questions have also been updated to serve MBA or Executive MBA level students more effectively as they seek to add more value in future work assignments.