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Conducting Business in China: An Intellectual Property Perspective - An Intellectual Property Perspective

Conducting Business in China: An Intellectual Property Perspective - An Intellectual Property Perspective

von: Lei Mei

Oxford University Press, 2012

ISBN: 9780199969081

Format: PDF

Kopierschutz: DRM

Windows PC,Mac OSX Apple iPad, Android Tablet PC's

Preis: 178,59 EUR

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Conducting Business in China: An Intellectual Property Perspective - An Intellectual Property Perspective


 

With the rise of the Chinese economy and consumer market, intellectual property (IP) conflicts in Sino-U.S. business transactions are increasing, and consequently, companies are intent on achieving maximum IP values in China-related cross-border transactions. Conducting Business in China: An Intellectual Property Perspective provides readers with the necessary guidance on conducting business in China from an intellectual property perspective, offering specific advice on how to profitably leverage technology and IP assets while minimizing potential risk for companies and their Chinese counterparts.