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Preface for the fifth edition
5
Preface for the fourth edition
5
Preface for the third edition
5
Preface for the second edition
6
Preface
6
Brief contents
8
Contents
10
List of figures
17
List of insets
23
Introduction
25
Part I Idea of strategic planning
29
1 Strategies, strategic planning and success potentials
30
2 Development of strategic planning
36
3 Assessment of strategies
43
Part II Process of strategic planning and resulting documents
50
4 Strategic documents as the result of strategic planning
51
5 Process of strategic planning
64
6 Strategic analysis and planning toolbox
84
Part III Project planning, analysis and mission statement revision
91
7 Strategy project planning
93
8 Strategic analysis
104
9 Revision or production of the mission statement
128
Part IV Developing the corporate strategy
135
10 Defining the strategic businesses
138
11 Assessing relevant industries with the help of competitive intensity models
155
12 Setting up and assessing the portfolio of businesses
175
13 Corporate strategy development process
203
Part V Developing the business strategies
227
14 Generic business strategies
230
15 Specifying business strategies at the level of the offer
256
16 Specifying business strategies at the level of resources
275
17 Business strategy development process
290
Part VI Implementing, assessing and approving the strategies
310
18 Defining the implementation
312
19 Final assessment of strategies and implementation
326
20 Formulating and approving the strategic documents
343
Final remarks
349
Glossary
350
Index
359
Bibliography
364
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