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Process-based Strategic Planning

Process-based Strategic Planning

von: Rudolf Grünig, Richard Kühn

Springer-Verlag, 2008

ISBN: 9783540685838, 370 Seiten

5. Auflage

Format: PDF, OL

Mac OSX,Windows PC Apple iPad, Android Tablet PC's Online-Lesen für: Linux,Mac OSX,Windows PC

Preis: 53,45 EUR

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Process-based Strategic Planning


 

Preface for the fifth edition

5

Preface for the fourth edition

5

Preface for the third edition

5

Preface for the second edition

6

Preface

6

Brief contents

8

Contents

10

List of figures

17

List of insets

23

Introduction

25

Part I Idea of strategic planning

29

1 Strategies, strategic planning and success potentials

30

2 Development of strategic planning

36

3 Assessment of strategies

43

Part II Process of strategic planning and resulting documents

50

4 Strategic documents as the result of strategic planning

51

5 Process of strategic planning

64

6 Strategic analysis and planning toolbox

84

Part III Project planning, analysis and mission statement revision

91

7 Strategy project planning

93

8 Strategic analysis

104

9 Revision or production of the mission statement

128

Part IV Developing the corporate strategy

135

10 Defining the strategic businesses

138

11 Assessing relevant industries with the help of competitive intensity models

155

12 Setting up and assessing the portfolio of businesses

175

13 Corporate strategy development process

203

Part V Developing the business strategies

227

14 Generic business strategies

230

15 Specifying business strategies at the level of the offer

256

16 Specifying business strategies at the level of resources

275

17 Business strategy development process

290

Part VI Implementing, assessing and approving the strategies

310

18 Defining the implementation

312

19 Final assessment of strategies and implementation

326

20 Formulating and approving the strategic documents

343

Final remarks

349

Glossary

350

Index

359

Bibliography

364