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Soft Power in China - Public Diplomacy through Communication
J. Wang
Verlag Palgrave Macmillan, 2011
ISBN 9780230116375 , 208 Seiten
Format PDF
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This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
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