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Advertising in the Aging Society - Understanding Representations, Practitioners, and Consumers in Japan
M. Prieler, F. Kohlbacher
Verlag Palgrave Macmillan, 2016
ISBN 9781137586605 , 155 Seiten
Format PDF
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Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and consumers in Japan.
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