Innovation Offshoring - From Cost to Growth: Analysis of Innovation Offshoring Strategies with Evidence from European Sponsors and Asian Contract Researchers

In addition to classifying the current understanding of the offshoring phenomenon, Simon Plankenhorn examines potential offshoring opportunities for innovation projects - from a conceptual and an empirical perspective. Leading European sponsors in five industries were questioned and confirmed the majority of hypotheses, while two case studies in the Indian clinical trial industry revealed surprising insights into growth oriented offshoring.



Dr. Simon Plankenhorn promovierte bei Prof. Dr. Dodo zu Knyphausen-Aufseß an der Otto-Friedrich-Universität Bamberg. Er ist Unternehmensberater bei Roland Berger Strategy Consultants in Zürich und spezialisiert auf die Bereiche Restrukturierung und Innovation, insbesondere in High-Tech Industrien.