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Social Media Strategy - A Step-by-Step Guide to Building your Social Business

Social Media Strategy - A Step-by-Step Guide to Building your Social Business

von: Kamales Lardi, Rainer Fuchs

vdf Hochschulverlag AG, 2013

ISBN: 9783728135780 , 106 Seiten

Format: ePUB

Kopierschutz: DRM

Windows PC,Mac OSX geeignet für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's Apple iPod touch, iPhone und Android Smartphones

Preis: 31,99 EUR

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Social Media Strategy - A Step-by-Step Guide to Building your Social Business


 

The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs. The Framework is distinguished by several elements: It focuses on building a sustainable use for social media along the business value chain. It aligns with company strategic objectives and business context. It identifies key elements to create a strong foundation for social media use in the company. It separates internal and external social media uses. It is NOT a technology implementation. Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.