dummies
 
 

Suchen und Finden

Titel

Autor/Verlag

Inhaltsverzeichnis

Nur ebooks mit Firmenlizenz anzeigen:

 

Marketing strategies of Chinese companies - Focus on Germany und Europe

von: Fenghua Tang

Diplomica Verlag GmbH, 2010

ISBN: 9783836640985 , 84 Seiten

Format: PDF, OL

Kopierschutz: frei

Windows PC,Mac OSX,Windows PC,Mac OSX geeignet für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's Online-Lesen für: Windows PC,Mac OSX,Linux

Preis: 13,00 EUR

Exemplaranzahl:  Preisstaffel

Für Firmen: Nutzung über Internet und Intranet (ab 2 Exemplaren) freigegeben

Derzeit können über den Shop maximal 500 Exemplare bestellt werden. Benötigen Sie mehr Exemplare, nehmen Sie bitte Kontakt mit uns auf.


  • Bilanzierung von Aktienoptionsplänen nach Steuerrecht und Handelsrecht - Einschließlich internationaler Rechnungslegungsstandards (inbesondere IFRS und U.S. GAAP)
    Fair value-Bilanzierung in der Finanzmarktkrise - Eine Empirische Analyse von Bankenbilanzen
    The Pack Concept - The simple truth about living with dogs
    Clicker Training for Clever Cats - Learning can be fun!
    Trick School for Dogs - Fun games to challenge and bond
    Seniorenmarketing im Einzelhandel: Marketingstrategien zur Erhaltung und Neugewinnung von Kunden der Zielgruppe Best Ager
    Your First Foal - Horse breeding for beginners
    The Invisible Link to Your Dog - A new way of achiveing harmony between dogs and humans
  • Trick Training for Cats - Smart fun with the clicker
    Snooping Around! - Train your dog to be an expert sniffer
    How Horses Feel and Think - Understanding behaviour, emotions and intelligence
    Trust Instead of Dominance - Working towards a new form of ethical horsemanship
    Wohngruppen für demente ältere Menschen - Praxisbeispiele besonderer Betreuungskonzepte
    Demenz - Instrumentarien und Betreuungskonzepte zur Erfassung von Lebensqualität
    Fels- und Eisklettern - Eine Risikoanalyse

     

     

 

Mehr zum Inhalt

Marketing strategies of Chinese companies - Focus on Germany und Europe


 

Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have realized that they have something to market in distant countries. Under these circumstances, Chinese companies of all sizes in various industries have recently opened to foreign competition. According to the Chinese Commerce Ministry´s new release on relevant report, the Chinese foreign investment reached a new record of 26,51 billion US-Dollars in 2007. This represented a growth of 25,3 percent compared to 2006. After the quantity expansion, the quality offensive comes silently. Today, Chinese companies throw not only millions of T-Shirts, toys or plastic bowls in the international market but also wireless LCD-televisions, telecom-equipment and precision tools as well. Chinese companies have realized that a competitive advantage based on low costs, low prices and large quantities in a global economy cannot defend itself long. Consequently, they focus consistently on innovation and brands. In addition, China´s globalization also needs strong mental forces. China does not just want to be a world factory, but instead be an internationally competitive market place that Western competitors already are.
In the involvement of Chinese companies abroad aimed at specific markets, several strategies are recognizable. German and European companies are facing new chances and challenges at the same time. People must correctly assess the situation and corporate strategies and business concepts, with which they respond effectively and sustainably. The following questions are the focus:
In what areas and branches do Chinese companies concentrate in German market?
Which Chinese companies go abroad? What are their market entry strategies? What are their competitive strategies? And what are the steps of Chinese investments?
What problems in the Chinese M&A business in Germany? How to overcome or avoid them? What are other problems?
What branches are suffering from Chinese competition in Germany and EU? Chances or threats? How can German companies face this shift in a global economy and respond appropriately?