Web 2.0 and the Health Care Market - Health Care in the era of Social Media and the modern Internet

WEB 2.0 AND THE HEALTH CARE MARKET

TABLE OF CONTENTS

LIST OF TABLES

LIST OF FIGURES

LIST OF APPENDICES

LIST OF ABBREVIATIONS

1. INTRODUCTION

1.1 OVERALL AIM OF THE STUDY

1.2 EXPECTATIONS

1.3 INTRODUCTION TO THE TOPIC OF THE STUDY

2. WEB 2.0

2.1 WHAT IS WEB 2.0?

2.2 PRINCIPLES OF WEB 2.0

2.3 SELECTED TECHNOLOGIES SUPPORTING WEB 2.0

2.4 TYPICAL WEB 2.0 APPLICATIONS AND SERVICES

2.4.1 BLOGS

2.4.2 SOCIAL COMMUNITIES & NETWORKS

2.4.3 POD- & VODCASTS

2.4.4 WIKIS

2.4.5 SOCIAL BOOKMARKING & SOCIAL TAGGING

2.4.6 (CARTOGRAPHIC) MASH-UPS

2.4.7 VIRTUAL WORLDS

2.5 CURRENT TRENDS CONCERNING THE USE OF WEB 2.0 & USER TYPOGRAPHY

3. THE HEALTH CARE MARKET

3.1 TOWARDS A "HEALTH SOCIETY"

3.2 DEFINITION AND CLASSIFICATION: HEALTH, HEALTH SYSTEMS, AND THE HEALTH CARE MARKET

3.3 SCOPE OF THE HEALTH CARE MARKET

3.4 STATUS QUO OF THE HEALTH CARE MARKET

3.5 INFLUENCE FACTORS OF THE HEALTH CARE MARKET

3.6 FUTURE DEVELOPMENT OF THE HEALTH CARE MARKET

4. INTRODUCING WEB 2.0 TO THE FIELD OF HEALTH CARE

4.1 VIRTUALIZATION OF THE HEALTH CARE MARKET

4.2 WEB 2.0 IN THE REALM OF EHEALTH

4.3 TERMS: MEDICINE 2.0 AND HEALTH 2.0

5. HOW PATIENTS CAN BENEFIT FROM WEB 2.0 APPLICATIONS

5.1 COPING WITH A DISEASE: PATIENT BLOGS

5.2 WHAT DO OTHERS THINK: PATIENT COMMUNITIES & NETWORKS

5.3 BECOMING EDUCATED VIA HEALTH-RELATED & MEDICAL PODCASTS

5.4 IN SEARCH OF INFORMATION: WIKIS FOR PATIENTS

5.5 WHERE TO FIND RELIABLE INFORMATION? SOCIAL BOOKMARKING & SOCIAL TAGGING

5.6 RECEIVING INFORMATION, EDUCATION AND PROMOTION: STROLLING IN VIRTUAL WORLDS

5.7 A HOLISTIC APPROACH: HEALTH PORTALS

5.8 EPHRS: THE CASE OF GOOGLE HEALTH & MICROSOFT HEALTHVAULT

6. HOW HEALTH CARE PROVIDERS CAN BENEFIT FROM WEB 2.0 APPLICATIONS

6.1 PROPAGATION OF INFORMATION & SHARING OF KNOWLEDGE: MEDICAL BLOGS

6.2 EXCHANGING PROFESSIONAL EXPERIENCES: MEDICAL COMMUNITIES & NETWORKS

6.3 COLLABORATION & EDUCATION OF HEALTH CARE PROFESSIONALS: WIKIS, PODCASTS & VIRTUAL WORLDS

7. HOW HEALTH PAYER CAN BENEFIT FROM WEB 2.0 APPLICATIONS

7.1 BRANDING, MARKETING AND INFORMATION: BLOGS & MICRO-BLOGGING

7.2 EDUCATING AND INFORMING CUSTOMERS: POD- / VODCASTS & VIRTUAL WOLRDS

8. NET GAINS: ADVANTAGES OUTWEIGHING DISADVANTAGES?

8.1 ADVANTAGES: DRAWING BENEFITS FROM THE USE OF WEB 2.0 IN HEALTH CARE

8.2 THE DOWNSIDE: IDENTIFYING GENERAL DISADVANTAGES OF WEB 2.0 IN HEALTH CARE

9. THE LEGAL FRAMEWORK FOR WEB 2.0 IN HEALTH CARE

9.1 COPYRIGHT INFRINGEMENTS

9.2 ONLINE-MARKETING AND COMPETITION REGULATIONS

9.3 PROTECTION OF PRIVATE DATA

9.4 LIABILITY OF ONLINE-PROVIDERS FOR USER-GENERATED-CONTENT AND HYPERLINKS

9.5 LEGAL EFFECTS OF THE “PROHIBITION OF REMOTE TREATMENT” IN GERMANY

10. WEB 2.0 IN THE HEALTH CARE MARKET: EXPERT APPRAISALS

10.1 CONCEPT AND WAY OF PROCEEDING

10.2 RESULTS AND INTERPRETATION

11. CONCLUSION & FUTURE OUTLOOK

REFERENCES

APPENDIX