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From Program to Product - Turning Your Code into a Saleable Product
von: Rocky Smolin
Apress, 2008
ISBN: 9781430206149, 215 Seiten
Format: PDF, OL
Preis: 27,81 EUR
Contents at a Glance
6
Contents
7
Foreword
11
About the Author
13
About the Technical Reviewer
14
Acknowledgments
15
Introduction
16
So Why Did I Write This Book?
18
Who Wants to Be a Millionaire?
18
Why Am I a Programmer?
21
Who AreYou?
24
What’s the Big Idea?
25
What This Book Is Really About
25
How They Did It: An Interview with Software Developer and Entrepreneur Al Vanderpool
27
So What Do I Do First?
39
DefineYour Product
39
How to BeYour Own Systems Analyst: Making a System Specification
40
Who Gets to Use It? Controlling Access to Data inYour Application
53
Navigation: FindingYour Way Around the Program
57
The Platform
62
The Wrap-Up
62
How They Did It:An Interview with Jewelry Designer, Software Developer, and Entrepreneur Barbara Carlton
64
The Program: From the Outside Looking In
76
What I Don’t Want to Talk About
76
How to Hire a Programmer
77
What I Do Want to Talk About
80
And in Conclusion, My Friends . . .
105
How They Did It: An Interview with Jackie and Doug Murphy of Murphy’s Creativity
106
The Price of Success
118
A Matter of Definition
118
The Thing About Software . . .
120
Finding the Peak of the Revenue Curve
125
Pricing Options
127
Getting Paid: SettingYour Payment Policies
130
Actually Getting Paid: Dealing with Your Receivables . . . and Their Payables
131
Leasing and Self-Financing
132
Annual Support: Creating an Annuity
132
And in Conclusion, My Friends . . .
133
How They Did It: An Interview with Arthur Fuller
134
Legal Matters
144
How to Talk to a Lawyer
145
Who OwnsYour Software?
146
Never SellYour Software
148
The Business Format
151
Insuring Success
154
What IfYou Get Hit By a Truck? Software Escrow
155
Copyrights
156
Trademarks
157
There Be Pirates Out There . . .
158
How They Did It: An Interview with Barry Matfield
163
Some Final Considerations
170
When to Stop Programming
170
The Version Two List
171
Custom Tailored or Off the Rack?
172
Manual Labor
173
It’s a Wrap: Packaging Your Product
180
The Last Word: How to Eat an Elephant
184
How They Did It: An Interview with Steve Capistrant of Symphony Information Services
185
How They Did It: An Interview with Reuben Cummings of Government Finance Consultants
193
Sample Software License
199
E-Z-MRP® Material Requirements Planning System—User’s Guide
199
Index
203
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