Intercultural Aspects. Marketing in the United States and in Austria - Represented by the example of Manner AG

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , language: English, abstract: The paper deals with launching Manner granola into the United States. Furthermore, a suitable marketing mix for the Austrian market is described, which includes the four P's product, price, place and promotion. Moreover, Hofstede's four dimensions in the USA and the marketing mix for the United States are illustrated. Finally, a conclusion of the elaborated outcomes are given.