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Challenges of developing brand India - The Incredible India Campaign
Laura Gorlero
Verlag GRIN Verlag , 2018
ISBN 9783668621886 , 4 Seiten
Format PDF
Kopierschutz frei
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Essay from the year 2016 in the subject Tourism - Miscellaneous, grade: 1.7, NHTV Breda University of Applied Sciences, course: Tourism Destination Management, language: English, abstract: The essay illustrates the challenges of developing the tourism marketing brand for India, taking into account the context in which the 'Incredible India' campaign was created.
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