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Innovation Excellence: Creating Market Success in the Energy and Natural Resources Sectors
Stephan Scholtissek
Verlag mi Wirtschaftsbuch, 2011
ISBN 9783864160929 , 151 Seiten
Format PDF, OL
Kopierschutz Wasserzeichen
Geräte
Contents
6
Foreword
8
Acknowledgements
12
Introduction
16
Types of Innovation
26
BP: Aral Ultimate Diesel
34
SCHOTT
46
Marathon
56
EVONIK
64
Iberdrola
74
Dow Corning: XIAMETER® Brand
84
Siemens
96
Perrier
104
The Innovation Process
114
Innovations of the Future
134
Conclusion: Eight Actions for Innovation
144
Index
148
About the Author
152
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