The Effects of Integrative Behavioral Prediction and Media Priming on the Hand Washing Behavior of Primary School Children - A study in North Gondar Zone

Master's Thesis from the year 2011 in the subject Psychology - Learning Psychology, Intelligence Research, grade: Very Good, , language: English, abstract: This experimental study investigated the presence of complementarity between Integrative Behavior Prediction(IBP) to identify beliefs to change and media priming effect to increase the association between positive intention and behavior of hand washing with water and soap at the three critical moments(i.e., before eating , before touching or preparing food, and after defecation).

The author Getnet Eshetu having a degree in Biology and master's in Educational Psychology served for the Gondar Education Media Center for the past 20 years up to the present. He spends his time in the areas of management, training and research as well as designing and implementing media projects on different social and development issues. He is the author of two researches; one is 'Involving Children for Hand Washing Behavior Change: Repeated Message Delivery to Foster Action'; the other is 'Stories of Change from Open Diaries: The Joint Effects of Radio Messaging and Group Discussions to Fight Child Marriage'; both have been published by Anchor Academic Publishing in 2013 and 2014 respectively.