Attitudes and Behaviors of Mobile Network Operator Customers - Contributions toward empirically founded marketing strategies for mobile navigation and Internet services

Preface

Contents

Acronym guide

I Einflussfaktoren der Adoptionsbereitschaft von standortbezogenen Mobilfunkdiensten

Zusammenfassung

Abstract

I.1 Untersuchungseinordnung und -anliegen

I.2 Theoretische Grundlagen und Untersuchungshypothesen

I.3 Empirische Erhebungsmethoden und -befunde

I.4 Implikationen für die Unternehmenspraxis und die betriebswirtschaftliche Forschung

II Pricing and collection preferences for navigation service offers by mobile network operators

Abstract

II.1 Study background and purpose

II.2 Previous work and present research questions

II.3 Methods II. 3.1 Research approach

II.4 Results

II.5 Managerial implications

II.6 Suggestions for further research

III Attribute perceptions as factors explaining mobile Internet accep-tance of cellular customers in Germany

Abstract

III.1 Background and study objective

III.2 Specification of basic concepts, hypotheses, and research ques-tions III. 2.1 Mobile Internet

III.3 Empirical methods III. 3.1 Data collection procedure

III.4 Empirical results concerning the research hypotheses and ques-tions

III.5 Discussion and implications

III.6 Limitations

IV Impacts of mobile Internet use intensity on the demand for SMS and voice services of mobile network operators

Abstract

IV.1 Research background and questions

IV.2 Clarification of basic concepts and development of hypotheses IV. 2.1 Basic concepts IV. 2.1.1 Mobile Internet

IV.3 Empirical methodology IV. 3.1 Data generation procedures and sample

IV.4 Empirical analyses addressing the research questions and hy-potheses

IV.5 Discussion

V Determinants of self-report and system-captured measures of mobile Internet use intensity

Abstract

V.1 Introduction

V.2 Development of hypotheses

V.3 Empirical methods

V.4 Empirical results concerning the hypotheses

V.5 Discussion

V.6 Limitations

V.7 Conclusion

Index