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How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
Patrick W. Jordan
Verlag Wiley, 2003
ISBN 9780470856437 , 126 Seiten
Format PDF
Kopierschutz DRM
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This book describes a marketing and design approach called 'total design,'which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase 'total design' engages consumers on all levels.
DR. PATRICK W. JORDAN is an international design and marketing consultant, author and professional speaker. His theories and methodologies have influenced the design of many of the products that we find in our homes, cities and workplaces. Pat is CEO of the Contemporary Trends Institute (CTI), an international consulting firm specializing in trends and branding.
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