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How to Start a Magazine - And Publish It Profitably
James B. Kobak
Verlag M. Evans & Company, 2002
ISBN 9781590771792
Format PDF
Kopierschutz DRM
Geräte
Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.
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