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Competing against Multinationals in Emerging Markets - Case Studies of SMEs in the Manufacturing Sector
D. Williams
Verlag Palgrave Pivot, 2014
ISBN 9781137500328 , 134 Seiten
Format PDF
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Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.
Densil A. Williams is Professor of International Business and Executive Director of the Mona School of Business and Management at University of the West Indies, Jamaica.
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