Marketing strategies of Chinese companies - Focus on Germany und Europe

Marketing strategies of Chinese companies

Table of contents

LIST OF ABBREVIATIONS

LIST OF FIGURES

VLIST OF TABLES

Introduction

1.Background

1.1 Upgrade in high-tech-premiership

1.2 “Go global”- politics of Chinese central government

1.3 Securing resource

1.4 Know-how transfer

1.5 Motivation from inside China

1.6 Advantage by state-aid

1.7 Strategic objectives and measures

2.Chinese companies in Germany

2.1 Introduction of Chinese companies

2.2 area and branch

3. Marketing strategies of Chinese companies

3.1 Marketing basic strategies

3.2 Possible options of marketing entry strategies

3.3 Marketing entry-strategies of Chinese companies

3.3.1 Entry without marketing effort

3.3.2 Entry with marketing effort

3.3 Steps of Chinese investment overseas and competitive strategies

3.4 Other strategies

3.4.1 Regional Market exploration

3.4.2. Market segmentation strategy

3.4.3. Industry concentration as platform of globalization

3.4.4. IPO overseas

3.4.5. Application of traditional strategies

4. Issues in China's internationalization

4.1 Integration issues in Chinese M&A

4.2 consideration before divesting to a Chinese acquirer

4.3 Others issues in China's internationalization

4.4 Solutions

5. Challenges and Chances for German companies

5.1 Challenges as competitors from China

5.2 Chances as strategic partners from China

6. Conclusion

BIBLIOGRAPHY

INTERNET SOURCE

APPENDIX