The Economic Logic of Chinese Cultural-Creative Industries Parks - Shenzhen and Guangzhou

This book is a novel and inspiring research work on creative industry clusters in China. Seldom has literature on CCIPs dealt with the detailed economic logic and operational methods of a CCIP. The author not only does a detailed comparison of two business models of Cultural-Creative Industries Parks (CCIPs) using classic qualitative methodology through two case studies, Shenzhen OCT-LOFT as a 'Culture Highland' model and Guangzhou 289 Art Park as a 'Modular System' model, but also proposes a practical 4C model as the business framework for CCIPs. This book will be of interest to urbanists, scholars of the culture economy, creative industries and China scholars.

Vivian Yuan Yuan, Ph. D., is an Associate Researcher with the Culture Research Center of Shenzhen, China, and a part-time Assistant Professor at the Graduate Institute of Creative Industries Management, Shih Chien Unviercity, Taipei. Her research focuses on creative cities, creative industries management, culture policy and Chinese film.