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The Business of Luxury
Fabio Duma, Christine Hallier-Willi, Cary Steinmann
Verlag vdf Hochschulverlag AG, 2015
ISBN 9783728136633 , 62 Seiten
Format PDF, OL
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Geräte
Cover
1
Content
2
Editorial
5
Introduction
7
Learning objectives
7
Summary
9
Knowledge check
9
History and definition
13
Glossary
14
Summary
19
Knowledge check
19
Segments and players
21
Glossary 1
24
Glossary 2
32
Glossary 3
39
Summary
41
Knowledge check
41
Outlook
47
Summary
51
Knowledge check
51
Focus topics
53
Closing remarks
60
About the authors
61
Appendix
62
Imprint
67
Service
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= Wasserzeichen
= DRM Kopierschutz
