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Internationalisation of Logistics Systems - How Chinese and German companies enter foreign markets

von: Frank Straube, Shihua Ma, Michael Bohn

Springer-Verlag, 2008

ISBN: 9783540769842 , 89 Seiten

Format: PDF, OL

Kopierschutz: Wasserzeichen

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Preis: 245,03 EUR

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Internationalisation of Logistics Systems - How Chinese and German companies enter foreign markets


 

Over the past decades the world economy has reached an unprecedented level of global integration. As markets are being liberalised and trade barriers continuously being removed, companies are in an ongoing process of internationalisation.

For the internationalisation of business activities, Global Logistics Systems play a significant role. The motivation of this survey is to review companies’ internationalisation procedures from a logistics perspective. What are the challenges of setting up international logistics networks? What are the problems logistics managers must face when entering specific markets? How do managers cope with these challenges to ensure that internationalisation projects will be successful? The research has been undertaken in China and Germany, surveying each country’s companies when going global.