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Resources, Efficiency and Globalization
P. Dimitratos, M. Jones
Verlag Palgrave Macmillan, 2010
ISBN 9780230278028 , 333 Seiten
Format PDF
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International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
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