Design a Better Business - New Tools, Skills, and Mindset for Strategy and Innovation

Cover

Title Page

Copyright

Contents

Introduction

Prepare

INTRO: Every Journey Starts with Preparation

Prepare Your Team

Prepare Your Environment

SKILL: Master Facilitation

SKILL: Managing Energy

TOOL: Prepare How You Work (Together)

TOOL: Screenplays

TOOL: Team Charter

Point of View

INTRO: Your Point of View

SKILL: Dare to Step up

TOOL: Your Vision of the Future

TOOL: 5 Bold Steps Vision® Canvas

CASE: Sharing the Vision of ING Bank

TOOL: Cover Story Vision® Canvas

TOOL: Design Criteria

TOOL: Storytelling Canvas

CASE: Telling the Story of Audi

Understand

INTRO: Seek to Understand

SKILL: Master Observation

SKILL: Master Questioning

CASE: Wavin Loves Plumbers

TOOL: Customer Journey Canvas

TOOL: Value Proposition Canvas

TOOL: Context Canvas®

TOOL: Business Model Canvas

Ideate

INTRO: Become a Creative Genius

SKILL: Master Ideation

CASE: Toyota Financial Services and the Big Idea

TOOL: Creative Matrix

TOOL: Business Model Canvas Ideation

TOOL: Wall of Ideas

TOOL: Innovation Matrix

Prototype

INTRO: The Maker Mindset

SKILL: Master Prototyping

CASE: Autodesk Prototypes the Future

TOOL: Sketching

TOOL: Paper Prototyping

Validate

INTRO: Kill Your Darlings

SKILL: Master Validation

CASE: Gosparc, Master of the Pivot

CASE: Onetab, Pivot to Victory

TOOL: Riskiest Assumption Canvas

TOOL: Experiment Canvas

TOOL: Validation Canvas

Scale

INTRO: When to Scale

The Continuum of Scale

CASE: Different Ways to Scale

CASE: Matter. The Design-Driven Accelerator

CASE: Mastering Business Ambiguity CCA

TOOL: Investment Readiness Level

Go Big or Go Home

Appendix

Index

References

The Authors

EULA