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The Internationalization of Firms - Case Studies from the Nürnberg Metropolitan Region
Dirk Holtbrügge, Helmut Haussmann
Verlag Rainer Hampp Verlag, 2017
ISBN 9783957101983 , 267 Seiten
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Dirk Holtbrügge & Helmut Haussmann (Eds.): The Internationalization of Firms. Case Studies from the Nürnberg Metropolitan Region
1
Preface
5
Table of Contents
7
Dirk Holtbrügge & Sue Claire Berning: The Internationalization of Medieval Family Business.The Case of Tucher
9
Dirk Holtbrügge & Tassilo Schuster. Strategy of Adidas
19
Dirk Holtbrügge. Export-based Internationalization Strategies. The Case of Uvex
39
Dirk Holtbrügge & Franziska Engelhard. The Internationalization Strategy of NürnbergMesse. Advantages of a Late Follower
49
Dirk Holtbrügge. Customer-driven Internationalization Strategies in Emerging Markets. The Case of Schaeffler
61
Dirk Holtbrügge: Successful Internationalization in Turbulent Environments. The Case of Knauf in Russia
77
Dirk Holtbrügge: Internationalization and Corporate Restructuring. The Case of Pfleiderer
91
Christina Kempf & Dirk Holtbrügge: Developing Human Resources for International Activities.The Case of Leoni
103
Dirk Holtbrügge, Tassilo Schuster & Alexandra Wilbs: Restructuring and Organizational Change at Siemens. A Case Study
115
Dirk Holtbrügge: The Internationalization of GfK. From University Spin-off to Multinational Corporation
135
Dirk Holtbrügge: The Acquisition of Waldrich Coburg by Beijing No. 1 Machine Tool Plant. A Case Study of Successful Acculturation
149
Tassilo Schuster & Dirk Holtbrügge: Internationalization of Professional Service Firms. The Case of Rödl & Partner
159
Michael Höfling, Dirk Holtbrügge & Daniel Maderer: Internationalization of Professional Football Clubs. The Case of 1. FC Nürnberg
173
Sindhu Nair, Dirk Holtbrügge & Judith Ambrosius: Challenges of Foreign Inpatriates in the Nürnberg Metropolitan Region. The Case of Vinay Kumar and his Family
187
Dirk Holtbrügge & Marcus Conrad: Can International Defense Companies Act Socially Responsible? The Case of Diehl
203
Dirk Holtbrügge: Corporate Social Responsibility in Globally-operating Family Firms. The Case of Faber-Castell
217
Tassilo Schuster & Dirk Holtbrügge: Regional Economic (De-)Integration. Brexit and its Consequences for Firms in the Nürnberg Metropolitan Region
237
Contributors
263
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