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Case Studies in Strategic Management - How Executive Input Enables Students' Development
Gunther Friedl, Andreas Biagosch
Verlag Springer-Verlag, 2018
ISBN 9783319955551 , 104 Seiten
Format PDF, OL
Kopierschutz Wasserzeichen
Geräte
Preface
6
Acknowledgements
9
Contents
11
About the Authors
12
List of Abbreviations
13
List of Figures
14
Case: The Renewed Case Seminar
18
1 Brainstorming
18
2 Conclusion
22
3 Solution
22
4 Outlook
31
Supporting Companies and Participating Managers in Case Study Presentations
33
Case: unu GmbH: Sharing Is Caring-A Suitable Business Model for E-Scooter in Germany
38
1 Introduction
39
1.1 unu GmbH
39
1.2 Trends
40
1.3 Customer Needs
40
2 Business Model for E-Scooter Sharing
41
2.1 Business Model of E-Scooter Sharing for unu
41
2.2 Benchmarking
42
2.2.1 Car Sharing
42
2.2.2 Bike Sharing
43
2.2.3 Scooter Sharing
43
2.3 Competitor Analysis
43
2.3.1 scoo.me
44
2.3.2 eMio
44
2.3.3 Jaano
44
2.4 Customers
44
2.5 Cost Structure and Cash Requirements
45
2.6 Target Cities
47
3 Executive Summary
47
4 Case Questions
47
5 Appendix
48
5.1 Appendix: Case Description
48
5.2 Appendix: Case Solution
58
6 Case Solution
68
6.1 Pricing Model
68
6.2 Synergy Effects
69
6.3 Number of Customers for Break-Even
69
6.4 Target Cities
70
6.5 Risks and Opportunities
70
6.6 Outlook for the Future
71
7 Recommendation
72
References
73
Case: UBS-Acquisition of Commerzbank AG as a Possible Growth Strategy
75
1 Introduction
76
2 Background Knowledge
77
2.1 Economy
77
2.2 Banking Industry
78
3 Future Partners at a Glance
79
3.1 UBS Group AG
80
3.2 Commerzbank AG
81
4 Quantitative Analysis
83
4.1 Valuation of Commerzbank AG
84
4.2 Value Creation
84
4.3 Strategic Decision
84
5 Executive Summary
85
6 Your Task
85
7 Appendix
86
8 Solution
95
8.1 Need for Action
95
8.2 Limited Strategic Fit
96
8.3 Valuation of Commerzbank AG
96
8.4 Value Creation
98
9 Possible Questions
101
References
102
Recommended Readings
104
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