Trends and Issues in Global Tourism 2007

Preface

Contents

Authors

Mega trends and their impact on the tourism industry

Demographic change and its impact on the travel industry: Oldies – nothing but goldies?

1 Introduction

2 Quantitative changes in the potential for tourism demand

3 Forecasting further development in the number of vacation travelers and attempting a continuative evaluation up to 2050

4 The boom market seniors

5 Trends in selective tourism market segments

5.1 Development trends in the market segment “senior tourism”

5.2 Development in the market segment “tourism with children”

6 Those still traveling in the future: Consequences and recommendations

7 Other research requirements for tourism science

References

Eve-olution: Women’s rising power in travel decisions

1 Travel decisions: Who makes them?

1.1 Who decides how to use the household income and assets?

1.2 The myth of the “mutual purchase decision”

1.3 Target group analysis

1.4 Traveling in the female perception

2 What is gender marketing?

3 What new aspects does “gender” contribute to marketing?

3.1 Biological factors

3.2 Psychological factors

3.3 Decision-making

3.4 The extended marketing mix

3.5 The distinctive gender roles for the tourism industry

3.6 The current tourism offer from the perspective of female decision- makers

4 Checklists

4.1 Market and consumer research

4.2 Questions during the planning and development process

References

Polarization of markets: Luxury and budget hotels

1 One or two stars: Playing with the customer's expectations

2 Even budget includes a service promise

3 The new budget design wave

4 More international budget concepts to come

5 Concepts to be modified to mentalities

6 The luxury market

7 7 stars: Indicators for the luxury diversification

8 Services justify the price

9 Luxury – an investment sophistication

10 Luxury touches lifestyle

11 Migration from traditional to designer hotels

Smart shopping in the European low cost flight market

1 The smart shopper consumer profile

2 Low cost flight users epitomize smart shoppers

3 Even with low prices the consumer expects good service from brand airlines

4 Classifying various airline concepts

5 Brand airlines and hybrid carriers will presumably grow more rapidly in the low cost flight segment than the no- frills carriers

6 Conclusion

Reference

The global phenomenon of “low cost” carrier growth

1 Introduction

2 The driving forces – consumer behavior and technology

3 The value chain for low cost air transport

3.1 Operational

3.2 Airports

4 The future of low cost air travel in a competitive industry

4.1 Scenario A

4.2 Scenario B

Consolidation in the airline business

Interview with Christoph Franz, CEO of Swiss International Air Lines

3 Summary and overview

Effectively planning and managing European airport capacity

Preface

1 Introduction

2 How to ensure an effective management of airport capacity?

3 Summary and overview

Destination management

FIFA World Cup 2006 and its legacy on tourism

Abstract

1 Introduction

2 Literature review and definition of the term “legacy”

3 Measuring the FIFA World Cup legacies

3.1 Benchmark approach to identify FIFA World Cup legacies

3.2 Econometric measurements to identify World Cup legacies

3.3 Analysis of the event related changes and their influence on location factors

4 Conclusion

References

Traveling to a shopping adventure

1 Essential aspects

2 Determining factors and actual commercial relevance

3 Types of tourism shopping destinations

3.1 City center

3.2 Rural areas with potential for tourism shopping

3.3 Shopping centers

3.4 Brand lands and flagship stores

3.5 Factory outlet centers

3.6 Cross-border shopping

4 General conditions and success factors for shopping tourism

5 Development potential for shopping tourism

6 Recommendations

References

Alpine destination life cycles: Challenges and implications

1 Introduction

2 Theoretical framework

3 Set of data and method

4 Results

5 Conclusion

Acknowledgments

References

Marketing and sales management

Commission systems in tourism

1 The basics

2 Definition – commission systems

3 Designing a commission system

3.1 The ideal design for a commission system

3.2 Goals and purposes of a commission system

4 Optimal number of discount elements

4.1 Number of goals

4.2 Sub-goals

4.3 Optimal level of transparency

4.4 Market position

5 Commission differentiation

5.1 Difference between lowest (basic) and highest commission

5.2 Number of commission levels

6 Target groups

7 Non-monetary elements

8 Summary

Reference

New stationary distribution channels for tourism

1 Introduction

2 Selling travel products via mega retail chain stores – the current situation

3 Conclusions

Travel technology

Travel technology in the era of Web 2.0

Abstract

1 Introduction

2 Search and metasearch

3 User-generated content

4 Social networks and tagging

5 Mapping and mash-ups

5.1 Case study: Google Maps

5.2 Product evaluations

6 Rich media

7 New applications beyond the browser

8 Case study: RFID and the future traveler

References

Website accessibility in the cruise market

1 Introduction

2 E-commerce and online communication in tourism

4 The 50-plus target group and e-commerce

4.1 E-commerce for the 50-plus target group

4.2 Changes brought on by old age and their relevance for e- commerce

4.3 Consequences for Internet use in the 50-plus target group

5 Analysis of online communication in cruise tourism

6 Recommendations

7 Five summarizing theses

References

Business travel management

Trends and issues in global business travel management

1 The business travel market in Germany

2 Building blocks for travel management

3 Indirect costs, workflows and the role of travel agents

4 The job of business travel managers in the future

Long-term perspectives in the tourism industry

Space tourism

1 Introduction

2 Definition of space tourism

3 The beginning of space tourism

4 Tourist attractions in space

5 Stages of space tourism

5.1 Natural attractions and others (stage 1)

5.2 Terrestrial tour (stage 2)

5.3 Parabolic flight (stage 3)

5.4 High-altitude flight (stage 4)

5.5 Suborbital flight (stage 5)

5.6 Orbital flight (stage 6)

5.7 Orbital flight plus stay (stage 7)

5.8 Moon flight (stage 8)

5.9 Mars flight (stage 9)

5.10 Titan flight and beyond (stage 10)

6 Market demand according to passengers

7 Market supply according to manufacturers

8 Market stimulation with space travel agencies

9 Market support by organizations

10 Next steps

11 Conclusion

Acknowledgments

References

The future of leisure travel

Abstract

1 The most important driving forces for change in tourism

1.1 Social drivers

1.2 Technological drivers

1.3 Economic drivers

1.4 Ecological drivers

1.5 Political drivers

2 Megatrends and counter trends – the consequences for the travel industry

3 The evolution of tourism

4 Why we go on holiday

5 Theses on tourism in 2020

6 Conclusion

Reference