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Country-Specific Effects of Reputation - A Cross-Country Comparison of Online Auction Markets
Christopher Schlägel
Verlag Gabler Verlag, 2011
ISBN 9783834965325 , 203 Seiten
Format PDF, OL
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Foreword
6
Ackowledgments
7
Table of Contents
8
List of Tables
10
List of Figures
14
List of Abbreviations
15
List of Variables
16
1 Country-Specific Effects of Reputation in Online Auctions – An Introduction
17
2 Online Auction Markets, Reputation Effects, and Institutional Frameworks – A Literature Review and Conceptual Development
22
2.1 The Relations between Uncertainty, Trust, and Reputation in Online Auctions
23
2.1.1 Online Auction Markets – The Example of eBay
23
2.1.2 Uncertainty in Online Auction Markets
25
2.1.3 Trust and Reputation in Online Auction Markets
28
2.1.4 The Effects of Reputation on Online Auction Outcomes – A Meta-Analysis
38
2.1.5 Reputation Effects in Online Auctions – Summary and Hypotheses
53
2.2 The Influence of Institutional Frameworks on Reputation Effects in Online Auctions
53
2.2.1 The Formal Institutional Framework
55
2.2.2 The Informal Institutional Framework
61
2.2.3 The Influence of Institutional Frameworks on Online Auction Transactions
65
2.2.4 Reputation Effects in Different Institutional Frameworks – A Literature Review
68
2.2.5 Institutional Frameworks and Reputation Effects – Summary and Hypotheses
71
2.3 Country-Specific Reasons for Negative Feedback Ratings
72
2.3.1 Categories of Negative Feedback Ratings – A Literature Review
72
2.3.2 The Influence of Institutional Frameworks on Negative Feedback Categories
75
2.3.3 Institutional Frameworks and Negative Feedback Categories – Summary andExploratory Research Questions
77
2.4 Summary of Hypotheses and Exploratory Research Questions
78
3 Comparing Reputation Effects between Countries – The Research Method
80
3.1 Samples and Data Collection
80
3.1.1 Samples and Data Collection – Study 1: Product Types
80
3.1.2 Samples and Data Collection – Study 2: Negative Feedback Categories
83
3.1.3 Samples and Data Collection – Study 3: Country Clusters
84
3.2 Variables and Measures in the Quantitative Analysis
86
3.2.1 Variables and Measures – Study 1
87
3.2.2 Variables and Measures – Study 2
88
3.2.3 Variables and Measures – Study 3
89
3.3 The Quantitative Data Analysis
90
3.4 The Qualitative Data Analysis
93
4 Country-Specific Effects of Reputation – Analysis and Results of Study 1
97
4.1 Product Characteristics and Country-Specific Reputation Effects
97
4.2 Discussion and Consequences – Study 1
123
5 The Effects of Buyer Complaint Categories on Auction Outcomes – Analysis and Results of Study 2
129
5.1 The Effect of Reputation on Auction Outcomes
129
5.2 Negative Feedback Categories and their Effect on Auction Outcomes
139
5.3 Discussion and Consequences – Study 2
148
6 Uncertainty Avoidance, Third Party Insurance, and Reputation Effects – Analysis and Results of Study 3
150
6.1 The Effects of Reputation and Third Party Insurance on Online Auction Outcomes
150
6.2 Discussion and Consequences – Study 3
166
7 Discussion, Limitations, and Directions for Further Research
169
Bibliography
173
Appendices
188
Appendix Part 1: Literature review
188
Appendix Part 2: Study 1
199
Appendix Part 3: Study 2
210
Appendix Part 4: Study 3
214
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