Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

von: Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan, 2008

Springer-Verlag, 2008

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces - Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

von: Nina Krey, Patricia Rossi, 2018

Springer-Verlag, 2018

Creating Marketing Magic and Innovative Future Marketing Trends - Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

von: Maximilian Stieler, 2017

Springer-Verlag, 2017

Finding New Ways to Engage and Satisfy Global Customers - Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

von: Patricia Rossi, Nina Krey, 2019

Springer-Verlag, 2019

Marketing at the Confluence between Entertainment and Analytics - Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

von: Patricia Rossi, 2017

Springer-Verlag, 2017

Enterprise Interoperability II - New Challenges and Approaches

von: Ricardo Jardim-Gonçalves, Jörg Müller, Kai Mertins, Martin Zelm, 2007

Springer-Verlag, 2007

Advances in National Brand and Private Label Marketing - Eighth International Conference, 2021

von: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, 2021

Springer-Verlag, 2021

Communicating Space Exploration - Challenges, State of the Art and Future Trends

von: Fulvio Drigani, 2020

Springer-Verlag, 2020

Marketing Transformation: Marketing Practice in an Ever Changing World - Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

von: Patricia Rossi, Nina Krey, 2017

Springer-Verlag, 2017

Back to the Future: Using Marketing Basics to Provide Customer Value - Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

von: Nina Krey, Patricia Rossi, 2017

Springer-Verlag, 2017